OTC in the News: Breakfast of Champions

I’ve been trying to figure out what useful information I could add to our chapter blog, which Robin already does such a wonderful job of maintaining. Sadly, the only thing I could think of relates to my own area of expertise — media relations.

So, from here on out, I’ll provide links to coverage of our chapter in the local media and maybe, just maybe, give you the inside scoop on what goes on behind the scenes with reporters.

With that said…

For this year’s Breakfast of Champions, our Financial Development folks changed things up a bit. The honored heroes better reflected Oregon’s diversity, the “in the round” format was more intimate and the staged vehicles and cots helped create a true Red Cross atmosphere.

All these changes helped bring some different media attention to the event. Here’s just a taste of what’s been in print — there was also coverage on KXL radio and there’s more coming in El Hispanic News, The Jewish Review and elsewhere.

Chris Lu — The Oregonian

Maria Gastelum — Univision/KUNP

Susan Richardson — The Tualatin Times