New Ways to Help: Use Serve and Double Your Donation

The American Red Cross now has a new “wonder widget” available. With just a few clicks, you can double your donation. The Red Cross invited Charlotte Fuller, who works on the Public Affairs team at American Express to share some insights on Serve.
Anne Marie Borrego: Hi Charlotte. First, I have to ask, what exactly is Serve?
Charlotte: Serve is a new product from American Express that allows you to send and receive money from friends and family. You can access Serve online or through your mobile device or use your Serve card to make purchases everywhere American Express Cards are accepted.
To put it simply, we’ve all been in situations where we need to settle up with friends, go in on a gift, split the check or raise money for a cause – Serve makes it easy to move money wherever you are.
Anne Marie Borrego: That’s helpful. So you’ve set up this special widget for the Red Cross. How does it work?
Charlotte: We’ve developed a Serve Red Cross Charity Widget that can easily be downloaded to any web site, blog or social media page so that our customers and their friends can donate to the American Red Cross in just a few clicks. As part of this partnership Serve will match contributions made through the Widget throughout the holiday season.
Anne Marie Borrego: I should pause here and say thank you. Matching gifts like this help us stay out there with our shelters, show up when a house catches fire and do all of the good work that the nation relies on us to do.
Charlotte: You’re very welcome. We, at Serve, are thankful and excited to partner with such an important organization to help make a difference this holiday season.
The money raised will fund critical needs like shelters, hot meals, and relief supplies to those affected by hurricanes, tornadoes, wildfires, earthquakes, and floods.
Anne Marie Borrego: One last question-after making a donation, I might want to share the widget with my friends. Can I do that?
Charlotte: To help us spread the world and encourage your friends to participate, download the American Red Cross Charity Widget on your blog, Facebook page or any of the social networks you hang out, or simply go to the Red Cross Site to donate and help us reach the maximum goal this holiday season – every dollar counts!