It’s for a good reason though! We just found out that this blog won the 2008 Best In The West Awards! It’s a Red Cross award that means this blog is the best of all the “public affairs items” submitted by chapters in the western US. Here’s what the judges had to say:
“Each of the judges commented on the high quality cutting edge approach your team has taken to diversify your chapter’s communications efforts through the use of social media. The Oregon Trail Chapter is breaking new ground in Red Cross chapter public relations techniques and is an example for other chapters around the country to follow.”
Pretty cool! We’re proud. But personally, I don’t think of this as “public relations” or “public affairs” or whatever. I mean, I know my posts are “public” and that I am “relating” to you, but that term has so many connotations that just don’t apply here. This is different.
People who know me know that I talk a lot about the importance of just being real. And that’s why I love this blog. It’s a place where I get to speak just like I do “in real life” (which, forgive me, is sometimes filled with exclamations and references to geeky songs) and talk about things I truly think are interesting. It’s also a platform where I get to share the things I create and connect to fascinating people. (I’m learning a lot from the folks who comment, email us, and participate on Flickr.)
But regardless of what you call it (public affairs, new media, just babbling about stuff…), this is a great award. So here’s my thank you speech:
- Thank you to all the authors that contribute to this blog. You all are making this a more interesting place every day. Your excellent posts have helped quadruple our readership in the past three months!
- Speaking of authors, thank you to Cooper for sparking the idea for a Chapter blog.
- Thank you to the judges (and to my bosses) who recognize the importance of communicating through conversation, not just through press releases.
- Thank you, of course to our readers. It wouldn’t make much sense to have this thing without you.
- Thank you to everyone who has told their friends and colleagues about the blog. Spread the love (and the preparedness tips)!
Okay, before the band plays me off the stage… Goodnight and see you tomorrow!
(photo via: http://www.flickr.com/photos/dantaylor)