Speaking of Communications… I came across this very cool ad from the Argentina Red Cross the other day. (See larger photo here.) To raise awareness about flooding in the northern, more rural, region of the country, the Argentina Red Cross built a house half-submerged in a pond near a Buenos Aires tourist attraction. Next to the house was a sign that said, “El Norte Argentino Necesita Tu Ayuda.” or “The North of Argentina Needs Your Help.” And below that simple statement, the number for the Red Cross.