Spreading The Flames Of Hope

When housefires happen, people lose everything.

And when you think about the fact that fires happen every 80 seconds, you realize that that’s a LOT of precious memories, destroyed in an instant.

While we’d never want you to experience a fire yourself, we’re pretty excited about this virtual experience that’s making the rounds on Facebook. Developed by our friends at the American Red Cross of Greater Chicago with help from agency Young & Rubicam, the virtual fire will “burn” through your personal photos and give you a sense of the feelings fire victims may experience. Users can help spread the “burn” by posting the experience on their wall, tweeting with the hashtag #80seconds and “burning” their profile picture.
What do you think about this campaign? Will you help spread the flames of hope?