Okay, so maybe it’s not the most dynamic and engaging format, but it is useful for conferences. And it’s exactly what we used to share our perspective at this year’s Nonprofit Techonology Conference, held last week in DC.

Because I know you’re dying of curiousity, here’s the incredible, brilliant and totally stimulating slide deck for the fascinating and compelling session led by Gloria Huang, Kristiana Kocis and me!

National Presence, Local Look: How the American Red Cross Succeeds in Social Media with the Help of Local Chapters