Saving Lives Without Spending A Cent

As I was looking for a holiday gift photo to go in the One Minute Update, I stumbled across yet another attention-getting Red Cross ad campaign (see others here, here and here).

This one’s from the Australian Red Cross, who is also known for this crazy campaign. There are clearly some folks who are willing to “push the Red Cross envelope” in the land down under — we’d love to model some of what we do here in Portland after them.

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