I’m often astonished by the amazing and creative ideas that ARC undertakes to recruit blood donors! In this case, I am not talking about the American Red Cross (which is great in it’s own right!)… rather the Australian Red Cross.
A few years ago they released a Public Service Announcement (PSA) that took a very different approach. Instead of the advertising agency talking about what could be done, how the blood donation process is simple, and trying to give you a reason to donate through words, the filmmakers themselves donated blood and filmed a quick collage concluded with a simple message to donate. Practice what you preach!
This video brings up a great point. When it comes to blood donation, using traditional marketing techniques can only go so far. People are introduced to blood donation primarily by someone they know. If you donate, try suggesting giving blood to someone who hasn’t considered donating! Putting a face to blood donation can make all the difference.