Attention guys and gals! Strap on your blue suede shoes and put on your best poodle skirts. It’s time to Rock and Roll Up Your Sleeves with the American Red Cross and Elvis Presley Enterprises.

January and February are tough months for blood collections, as cold weather, snow and ice are often to blame for blood drive cancellations. It’s also the time of year when even the most dedicated blood donors prefer not to leave the warmth of their homes to give blood.

However, hospital patients in your community are counting on volunteer blood donors, like you, to survive. Just one blood donation has the potential to save up to three lives. You can make a difference.

Schedule your appointment at a blood drive near you or call 1-800-RED CROSS (1-800-733-2161).

You are invited to Rock and Roll Up Your Sleeves and give blood! All presenting blood donors, Jan. 1 – Feb. 28, 2011, will be eligible to win one of the following prizes during the “Ultimate Elvis Sweepstakes:”

– An expense paid trip for two to Las Vegas featuring tickets to Cirque du Soleil’s Viva Elvis and accommodationsat ARIA Resort & Casino™ at CityCenter.
– A VIP expense paid trip for two to Memphis featuring VIP Graceland access and accommodations at The Peabody Hotel.

So, don’t be a “Hound Dog” this winter. Eat a hearty fried peanut butter and banana sandwich, swivel your hips and schedule an appointment to donate blood with the Red Cross. As Elvis would say,” Thank you. Thank you very much.”

Official Rules and Promotional Details