The Red Cross and Ben & Jerry’s team up for a cool deal! All American Red Cross blood and platelet donors in Washington and Oregon who make a donation appointment between September 1 and September 7, 2011 will receive a coupon for a pint of Ben & Jerry’s Ice Cream when they check-in to donate*.

The ice cream coupon can be presented at any participating grocery store or Ben & Jerry’s participating store. This is a sweet deal because you can help save a life and try one of Ben & Jerry’s well-known flavors like Chunky Monkey, Cherry Garcia or Chubby Hubby.

On a more serious note, this campaign falls on the heels of Hurricane Irene and the Red Cross is urging immediate blood and platelet donations in areas unaffected by the storm. The blood supply was already low before the storm and Irene has already caused the cancellation of more than 60 blood drives resulting in a shortfall of more than 2,100 donations over the past few days. These numbers are expected to go up due to power outages and storm damage in many areas.

“Our community relies heavily on volunteer blood donors. That reliance is even stronger during the summer months, around holidays, and with unforeseen events like Hurricane Irene. Needs often rise during these times and many people feel too busy to give blood. In order to raise donation levels around the Labor Day holiday, we are offering this special pint-for-a-pint promotion. It’s our cool way of thanking folks who make time to donate during this important time.” Steve Stegeman, Pacific Northwest Regional CEO.

The Red Cross wants donors to know that it is necessary to make an appointment to receive a coupon for their pint of ice cream. Coupons are subject to availability and must fall within the dates of September 1 and September 7, 2011, so call to make your appointment today.

*(While supplies last. Coupons can be redeemed at participating Ben & Jerry’s stores or participating grocery stores.)