Crisis Expert Takes Tropical Storm Fay Head-On

We’ve been so busy with the Blog-Off (I sense this is going to be a chronic excuse for a while) that we’ve neglected to write about all the other important stuff going on across the country and around the world.

One item of note was Tropical Storm Fay, which should be bumping up against Florida for the THIRD time tomorrow. You can see how the Red Cross has been responding here, but I’m actually more excited about another blog.

I’ve been a fan of Jonathan Bernstein for a while now — any good PR person subscribes to his crisis management newsletters for tips on how to handle all types of emergencies. Here’s what happened, in his own words:

“What better place for a journalistically oriented crisis manager to be than directly in the path of what is almost certain to become a hurricane? I happened to be visiting my mother here in Naples, FL as Fay developed and have extended my stay to remain with her and help ensure her welfare until it passes. I’m also using my blog to produce regular reports, including videos and photos, so you are cordially invited to visit and, if you choose, participate there.”

I like Jonathan’s video reports and “on the ground” perspective. He also did a great job of listing what he and his mom did to get prepared before the storm got too close to home.

Way to Be Red Cross Ready, Jonathan, and safe travels back to California!

One thought on “Crisis Expert Takes Tropical Storm Fay Head-On

  • Thanks for the kind words, Lise! I did travel safely back to Southern California, where I’m guessing my household is one of the few on my block that has enough survival supplies for a week in the event of an earthquake. The ability of people to engage in denial and delusion is astonishing, huh?

    Best to ya,


    Jonathan Bernstein
    Bernstein Crisis Management, Inc.

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